All About #GivingTuesday

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Happy #GivingTuesday! After a long weekend of holiday shopping (or shopping holidays – Black Friday, Small Business Saturday, Cyber Monday, all leaking into other days) it’s time to give a little.

I have gotten myself on some sort of charity mailing list so I’ve been hearing about Giving Tuesday for a few weeks. And this morning 85% of my emails were about Giving Tuesday. But for those of you who don’t know what it is, let me explain –

“Entering its fifth year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration.”

It takes the idea of Black Friday, Small Business Saturday, and Cyber Monday and puts it in the world of charitable donations. Traditional giving. It uses the hashtag as a way to help charities raise awareness. Typically charities that participate will set goals for this day, will give special incentives, and will often have a matching gift campaign so that your donation is matched.

Don’t know where to start when it comes to donations? Search the hashtag #GivingTuesday and see where other people are giving, see what campaigns are going on, it’s a great time to explore the world of charitable giving. Take a minute to discover a new charity, give to one you already love, and spread the word using the hashtag. You can also share why you give with the hashtag #MyGivingStory. I’d love to hear what you think of this new shopping holiday. Share in the comments your giving story!

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